What Does Your Business Card Say About You?
I've just spent my morning sorting out my desk. I've dealt with a load of paper work and taken all the business cards I had stacked up and put the details in Outlook. I even dropped a quick line to people I was keen to keep in touch with.
As I was entering the details from the business cards a few thoughts crossed my mind. The first one was "Hmm, at times like this a business card reader woud be handy!"
The second one was that the quality of the cards really varied. And I'm not talking about what sort of card they were printed on. Personally as long as it's a half decent weight of card I'm not too bother. Normal printer paper is a bad thing, but I'm not the sort of person who would look down on a card because it was only printed on 200gsm card.
No, when I say quality I mean the quality of the information on the card. Here are the things that have bugged me this morning.
My Top Three Things That Are Wrong On Business Cards
1) When the card gives me no idea what the business is about. Sometimes you can make a guess from the company's name but should I have to guess?
2) No indication of where the business is located. Now in many cases, if I am going to do business with someone, I will want to meet with them before hand. But there is a limit as to how far I'd want to travel!
3) No email address. Yes really, in this day and age there are still some people who don't put their email address on their business cards. Or they put a yahoo or hotmail address. All that says to me is that their not willing to invest the tiny amount of money or effort involved to have an email address with their website domain name. And quite frankly, if their not going to make that investment, then I won't be investing my time with them. Harsh but essentially fair
I'm sure there are other things that could be added to this list - let me know!
Clare Lauwerys 29 March 2011
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